store owners to
post more

The case study focuses on an Iranian largest classified ads app, Divar, with a new mobile-based feature that allows store owners to sell their goods.



The average number of posts in each store is low. In contrast to visiting the posts of each store, which is high, users are unaware of store profiles and do not know that they can view all posts of a store on its profile page.



Each store should have published more posts on average.
Notify users of the existence of store profiles.
There should be a greater variety of products available to buyers.
An increase in seller activity, resulting in more revenue.